Hospitality begins with a signature brand.

At Palm Street Studio, we design memorable brands for the businesses who welcome guests with intention. From boutique hotels to country clubs, restaurants to resorts, your brand should reflect the warmth and care you show your guests.

About the Studio

Rooted in Southern hospitality. Inspired by coastal charm.

Southern front porch with rocking chairs and flowers representing hospitality branding inspiration
Leanna Watson, Owner and Designer

I’m Leanna Watson, the founder and designer behind Palm Street Studio. With nearly 15 years of experience in both design and the hospitality industry, I created this studio with a simple belief: the best hospitality brands feel like home.

My love for gracious details—and my firsthand understanding of how the hospitality world works—allow me to craft brands that are both beautiful and strategic. Whether you’re opening a boutique inn, refreshing a golf club, or elevating a restaurant, your brand deserves to be as thoughtful as the experience you provide.

  • Logo for The Blue Bonnet Inn featuring white bonnet with ribbon on a blue background.

    Main Logo

  • Pattern featuring white flowers, white bonnets with ribbons, and small monogram logos on a blue background.

    Signature Pattern

  • A logo for The Poodle Lounge featuring a poodle, pastel colors, a cocktail glass with a pink drink and lime garnish, and sparkling star accents.

    Main Logo

  • Cocktail bar coasters and napkins featuring an illustration of a poodle dog standing next to a pink cocktail glass with a green straw, accompanied by the text "The Poodle Lounge" in pink, blue, and yellow colors.

    Cocktail Bar Items

  • A colorful floral pattern with pink lilies, yellow lemons, orange oranges, and blue forget-me-nots on a pink and white striped background.

    Signature Patter

  • A pink citrus cart with a green and white striped canopy, the sign reads 'The Citrus Cart' in pink text, with a lemon logo decorated with flowers and leaves.

    Vendor Cart Mockup

Inviting front porch with white columns and greenery symbolizing southern hospitality design

OUR SERVICES
From vision to visual identity, Palm Street Studio helps hospitality businesses create brands that welcome guests with intention.

  • Signature Brand Package – a complete brand suite for businesses ready to establish their identity.

  • Elevated Brand + Website – everything in the Signature package, plus a custom site to bring your story online.

  • À La Carte Design – menus, packaging, and branded basics for a polished guest experience.

The Poodle Lounge, A cocktail bar branding concept